Search engine marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising (PPC) or optimizing the website for organic search engine rankings (SEO).
In PPC advertising, businesses bid on keywords related to their products or services to appear at the top of search engine results pages. Advertisers pay a fee each time a user clicks on their ad, hence the term pay-per-click (PPC). The goal is to attract high-quality traffic to their website that is more likely to convert into customers.
In SEO, the focus is on optimizing a website's content, structure, and technical aspects to improve its ranking in organic search results. This involves keyword research, on-page optimization, link building, and other techniques to make a website more attractive to search engine algorithms and users.
These are just a few Examples